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What Impact did the Conquest have on Aztec Society?

What Impact did the Conquest have on Aztec Society? The revelation of the New World by Christopher Columbus in 1492 was the impetus for c...

Tuesday, December 31, 2019

Should Students Use Cell Phones During Class Time

If you were to drop in on most any American high school these days, what would you see? Cell phones. Lots of them. Virtually all students have one and it s typical to see them tapping away or listening to music through their ear buds not just in the hallways during the five minutes between classes, but also in the classroom, at every opportunity the teacher gives them. Most schools allow students to have cell phones for safety as a reaction to the Littleton, Colorado high school shooting incident of 1999. Apart from emergency situations, most schools don t officially allow students to use cell phones during class time. However, when the teacher is busy helping out another student or writing on the board, out come the phones as†¦show more content†¦Many teachers seem to accept this reasoning, little knowing about the data on multitasking and its deleterious effects on concentration and the ability to think clearly. Two years ago, for example, Peter Bregwan wrote in the Harvar d Business Review Blog Network that multitasking can reduce productivity by as much as 40%, increase stress and cause a 10 point fall in IQ. But thinking clearly doesn t seem to be one of the principal objectives in our high schools -- for the teachers or the administrative staff, much less for the students themselves. After all, this is a generation that is used to being entertained. Attention spans are short. During a block period -- which is two regular 40-minute periods back-to-back -- some teachers cajole their students to do some work during the first hour, and then promise them time to do whatever they want at the end, just to keep them from disturbing others. In some cases, schools have actually embraced cell phones and incorporated them into their teaching. Teachers argued over phone use in class room saying that they give students a chance to collaborate with each other, or connect with peers in other countries, They can be used for high-tech alternatives to boring classro om lectures, letting kids take part in interactive assignments like classroomShow MoreRelatedMobile Phone Effect1220 Words   |  5 PagesWhat is the effect of cell phone in class? When it came to distraction in class we have to mention cell phone. We have to agree that cell phone is a distraction in class. It is a tool that has two edge sword. If it is coming to a helpful tool we have to mention cell phone, but what good it do if we are using in the wrong way. Students have to agree that cell phone is a distraction tool and they need to find a way to not use it. The cell phone is a tool that if you use it too much, you willRead MoreCell Phones During School Day884 Words   |  4 Pageswhere students go to gain an education, but school it is also a place where relationships are built and where people go to converse. With so many different ways of communicating to one another, it is easy to just take out a cell phone and to use it as a tool for just about anything, but the use of cell phones at school can lead problems for not only the student but for those around him or her. The use of cell phones during school hours can cause distractions to the student and even the class, withRead MoreShould Students Use Cell Phones? School?1310 Words   |  6 Pageswithout a cell phone? These days cell phones have more features other than texting or calling. They now have touch screens and cool tools. Some phones, such as the iPhone, can tell you the weather, stock prices, where you are at, and it is even voice activated! Today s cell phone is cuttin g-edge technology at your fingertips. With this being said, should students be allowed to have or use cell phones in school? I think that not only students should be allowed to use them, but required to use them. Read MoreBad Cell Phones1058 Words   |  5 PagesBad Cell Phones In today’s society everywhere we look people of all ages and genders are parading with their cell phones. Whether we are driving, or walking down the aisle in the grocery store, and even in class, cell phones have become a part of our everyday lives. Although most students like to text in class, it shouldn’t be allowed because cell phones might tempt students to cheat, and just be a major distraction for everyone. While paying attention is not a requirement of attending class, itRead MoreCell Phones Persuasive Essay813 Words   |  4 Pages Cell phones have become a major part of peoples lives and in modern society. Cell phones are current in society, adults to small children have cell phones. A debate on cell phones in school is occurring more and more. Do students deserve to have their cell phones for use during instruction time or school hours? Research states that cell phones are no benefit to students in school. Others claim to state that cell phones are in fact, beneficial to students and will not damage the learning environmentRead MoreCell Phone Is A Common Trend For Students963 Words   |  4 PagesThe use of cell phone is widespread, and has become a common trend for students. Gone are the days when cell phone were strictly for texting and calling, not it has more features that it can be used for other things. Phones now have like the iPhone can give weather, tell s when the sto ck has gone high or low, and direction, that is something I like to use it for. Today s cell phone amazing at it is always there right at your fingertips. With this is mind the performance task is ask them if studentsRead MoreEssay on Cell Phone Use in Schools Should Not be Banned1401 Words   |  6 PagesShould students be able to use cell phones during class periods? This is a question a lot of students and parents have asked themselves. The invention of cell phones started a debate for many schools. Many schools accept the use of cell phones but experience a lot of frustration over them. There are many reasons for and against the use of cell phones in schools. People who support cell phone use in schools are usually teenagers. People who disagree with cell phone use in schools are usuallyRead MoreCell Phones Should Not Be Banned1222 Words   |  5 PagesCell phones can definitely be educational tools in school What’s are everybody’s opinion on cell phones during school? Why should or shouldn’t they be allowed? I’ve always used mine as a helpful tool. I’ve heard many different sides of this debate, mostly they have been positive. I’ve used mine for reading a book in study hall and playing a game to benefit for a vocabulary test. Cell phones are educational tools and should not be banned. This is a debate that can go both ways. Lots of bigger schoolsRead MoreMobile Phones And Electronics Particularly On Mobile Devices1327 Words   |  6 Pagestablet, and cellular phone to name a few. In the early 1990’s even with the bulkiness students started bringing cellular phones to school back then. Schools began to place a restriction on the use of mobile phones in the classroom. Initially, the cell phone was only able to make calls and receive calls. Now, the cell phone or more commonly named smart phone is the most favorable with students since they are able to stay connected to a wide variety of social media. For example, â€Å"Students can access theRead MoreCell Phones Should Not Be Banned1299 Words   |  6 PagesThe usage of a cell phone is dramatically increasing today, especially for students. 98% of parents of cell-owning teens say that a major factor why their child has a cell phone is so that they can be in touch no matter where the child is. That statemen t can be true, but considering that we’re living in the 21st century, do we really think that’s the biggest reason why students own cell phones, just to make calls and keep in touch with their fellow parents? Keep in mind, it’s the 2016-more advanced

Monday, December 23, 2019

Similarities Between Jack London and Stephen Crane

Jack London and Stephen Crane obsessively fixated on the theme of death in their writing. The two writers were both similar and dissimilar. Both died young: it is unsure whether or not Crane committed suicide. Both wrote about contemporary and realistic topics and both dwelt heavily on existentialist themes. Both too were very realist. In Buck, London has the character live in the real world not escape it, whilst Crane has his character thoroughly absorbed in the vicissitudes and realities of war. Both also use mediums to convey their message: with London it seems to be the dog (for instance in To Build a Fire who connotes superior friendship and loyalty to that of the man) and in Crane it is the extent of human fear in the human when faced by war. On the other hand, both authors had their characters face challenges in different ways. Fielding, Rivera and the man in To Build a Fire looked at fear differently. in Londons short story, The Mexican, it is difficult to see real fear in the Riveras make up. Henry Fielding, on the other hand has to prove to himself that he will not fear. Crane says He tried to mathematically prove to himself that he would not run from a battle (7). The authors feelings about death too are different. Stephen Crane, through Henry Fielding, seemed to find death something to fear because it is unknown, but he also realized that it is something one must face regardless of the uncertainty. Henry was able to stand tall the second battle heShow MoreRelatedA Comparative Analysis of the Writings of Jack London and Stephen Crane2444 Words   |  10 PagesLondon and Crane: Death Many authors fixate on a theme through much of their writing. Of course, if one is at all prolific, they have to write based on more than one, but, often, it seems that writers have a particular bent that controls them. A good example is Edgar Allen Poe who was shaped by misery and self-loathing. His life reflected that as much as his writing, and he seemed to believe that it was his lot to find some unrighteous ending. Another writer who was consumed by a particular phantomRead MoreEssay on Comparing the Two Versions of To Build a Fire1096 Words   |  5 Pagesconfident that beyond the motif itself, there is no similarity of treatment whatever (544). Jack London, writing in December 1908, was responding to an inquiry from the Richard W. Gilder, editor of Century Magazine. Gilder, having just published To Build a Fire in his magazine, was worried when he came across another version published 6 years earlier. Londons explanation was that the first story was for boys and the new one was for men; the only similarity being the motif itself. Through careful analysisRead MoreTaking a Look at Naturalism1496 Words   |  6 Pagesworks, different styles are used. There are more styles of writing in literature but not all of them are used in naturalism.Three of the most common styles or forms of writing are satire, impressionistic, and sensational. These styles have some similarities but are used for different reasons. Satire is the critique of what the author sees as dangerous religious, political, moral, or social standards. It is sometimes graphic that focuses on abuses and shortcomings with the intent of discriminatingRead MoreRealism and Naturalism in American Literature Stories Essay1493 Words   |  6 PagesThere are two dominate aspects of Realism (Social Rules Morality), and two dominate laws of Naturalism (Environment Determinism), that comes into play in the American Literature stories of Daisy Miller ,Frank James, and Jack London. According to one authoritative source (Britannica), realism in its basic form in Literature is a literary style in which the author describes the reality of persons (people) in detail to resemble their actions, emotions, and environment. The strengths and weaknessesRead MoreSimilarities and Differences Btw Realism and Naturalism in the Red Badge of Courage and to Build a Fire1644 Words   |  7 PagesSimilarities and Differences between Naturalism and Real ism Both Naturalism and Realism were the genres of literature that appeared after the Civil War in the United States. The Realism and Naturalism first originated in Europe as a response to the Romanticism and Napoleonic War. People suffered from their misfortune and got depressed from the situation on which nothing had left but misery after the war. Likewise, in America, Realism and Naturalism came out in response to the miserable war, the CivilRead MoreJack Londons Naturalism5435 Words   |  22 PagesJack Londons Naturalism: The Example of The Call of the Wild by Earl J. Wilcox BOTH JACK LONDONS intentions and his accomplishments in The Call of the Wild account for the artistic success of the book. For the story which London intended to write—about a dog who merely reverts to the wild—developed into a full, 32,000 word novel. And the simplicity intended in the implicit atavism in the dogs reversion also became a more complex discussion than London apparently bargained for. But a fortuitousRead MoreSelected Topics24764 Words   |  100 Pagesin such a way that the probability remains in the [0,1] interval.’ It is appropriate when the dependent variable yt t = 1,2,3†¦n takes the value of 1 or 0. In econometrics such models naturally arise when the economic agents are faced with a choice between two alternatives, and their choice depends on a set of k explanatory variables or factors. The models are also referred to as ‘qualitative’ or ‘limited dependent variables’ or as ‘stimulus and response modelsà ¢â‚¬â„¢. We now describe our approach in estimatingRead MoreCommon Knowledge : How Companies Thrive by Sharing What They Know56617 Words   |  227 Pagesused in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.481992. Page v FOR MY SONS WHOSE LIVES HAVE SO GREATLY ENRICHED MY OWN: STEPHEN DIXON JOHNSON RICHARD SCOTT JOHNSON Page vii Contents Acknowledgments 1 Introduction 2 Creating and Leveraging Common Knowledge 3 Serial Transfer 4 Near Transfer 5 Far Transfer 6 Strategic Transfer 7 Expert Transfer 8 Looking Across the FiveRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pages E SSAYS ON TWENTIETH-C ENTURY H ISTORY In the series Critical Perspectives on the Past, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and CultureRead MoreMerger and Acquisition: Current Issues115629 Words   |  463 Pagestransmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London W1T 4LP. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance

Sunday, December 15, 2019

The Halfling’s Gem Prelude Free Essays

The wizard looked down upon the young woman with uncertainty. Her back was to him; he could see the thick mane of her auburn locks flowing around her shoulders, rich and vibrant. But the wizard knew, too, the sadness that was in her eyes. We will write a custom essay sample on The Halfling’s Gem Prelude or any similar topic only for you Order Now So young she was, barely more than a child, and so beautifully innocent. Yet this beautiful child had put a sword through the heart of his beloved Sydney. Harkle Harpell brushed away the unwanted memories of his dead love and started down the hill. â€Å"A fine day,† he said cheerily when he reached the young woman. â€Å"Do ye think they’ve made the tower?† Catti-brie asked him, her gaze never leaving the southern horizon. Harkle shrugged. â€Å"Soon, if not yet.† He studied Catti-brie and could find no anger against her for her actions. She had killed Sydney, it was true, but Harkle knew just by looking at her that necessity, not malice, had guided her sword arm. And now he could only pity her. â€Å"How are you?† Harkle stammered, amazed at the courage she had shown in light of the terrible events that had befallen her and her friends. Catti-brie nodded and turned to the wizard. Surely there was sorrow edging her deep blue eyes, but mostly they burned with a stubborn resolve that chased away any hints of weakness. She had lost Bruenor, the dwarf who had adopted her and had reared her as his own since the earliest days of her childhood. And Catti-brie’s other friends even now were caught in the middle of a desperate chase with an assassin across the southland. â€Å"How quickly things have changed,† Harkle whispered under his breath, feeling sympathy for the young woman. He remembered a time, just a few weeks earlier, when Bruenor Battlehammer and his small company had come through Longsaddle in their quest to find Mithril Hall, the dwarf’s lost homeland. That had been a jovial meeting of tales exchanged and promises of future friendships with the Harpell clan. None of them could have known that a second party, led by an evil assassin, and by Harkle’s own Sydney, held Catti-brie hostage and was gathering to pursue the company. Bruenor had found Mithril Hall, and had fallen there. And Sydney, the female mage that Harkle had so dearly loved, had played a part in the dwarf’s death. Harkle took a deep breath to steady himself. â€Å"Bruenor will be avenged,† he said with a grimace. Catti-brie kissed him on the cheek and started back up the hill toward the Ivy Mansion. She understood the wizard’s sincere pain, and she truly admired his decision to help her fulfill her vow to return to Mithril Hall and reclaim it for Clan Battlehammer. But for Harkle, there had been no other choice. The Sydney that he had loved was a facade, a sugar coating to a power-crazed, unfeeling monster. And he himself had played a part in the disaster, unwittingly revealing to Sydney the whereabouts of Bruenor’s party. Harkle watched Catti-brie go, the weight of troubles slowing her stride. He could harbor no resentment toward her – Sydney had brought about the circumstances of her own death, and Catti-brie had no choice but to play them out. The wizard turned his gaze southward. He, too, wondered and worried for the drow elf and the huge barbarian lad. They had slumped back into Longsaddle just three days before, a sorrow-filled and weary band in desperate need of rest. There could be no rest, though, not now, for the wicked assassin had escaped with the last of their group, Regis the halfling, in tow. So much had happened in those few weeks; Harkle’s entire world had been turned upside down by an odd mixture of heroes from a distant, forlorn land called Icewind Dale, and by a beautiful young woman who could not be blamed. And by the lie that was his deepest love. Harkle fell back on the grass and watched the puffy clouds of late summer meander across the sky. * * * Beyond the clouds, where the stars shone eternally, Guenhwyvar, the entity of the panther, paced excitedly. Many days had passed since the cat’s master, the drow elf named Drizzt Do’Urden, had summoned it to the material plane. Guenhwyvar was sensitive to the onyx figurine that served as a link to its master and that other world; the panther could sense the tingle from that far-off place even when its master merely touched the statuette. But Guenhwyvar hadn’t felt that link to Drizzt in some time, and the cat was nervous now, somehow understanding in its otherworldly intelligence that the drow no longer possessed the figurine. Guenhwyvar remembered the time before Drizzt, when another drow, an evil drow, had been its master. Though in essence an animal, Guenhwyvar possessed dignity, a quality that its original master had stolen away. Guenhwyvar remembered those times when it had been forced to perform cruel, cowardly acts against helpless foes for the sake of its master’s pleasure. But things had been very different since Drizzt Do’Urden came to possess the figurine. Here was a being of conscience and integrity, and an honest bond of love had developed between Guenhwyvar and Drizzt. The cat slumped against a star-trimmed tree and issued a low growl that observers to this astral spectacle might have taken as a resigned sigh. Deeper still would the cat’s sigh have been if it knew that Artemis Entreri, the killer, now possessed the figurine. How to cite The Halfling’s Gem Prelude, Essay examples

Saturday, December 7, 2019

Marketing of Qantas Airways in Sydney †MyAssignmenthelp.com

Question: Discuss about the Marketing of Qantas Airways in Sydney. Answer: Company Background Qantas Airways, based in Sydney, is Australias largest airlines founded in 1920. They dominate the domestic airline market with a reported market share of approximately __. The name Qantas comes as an acronym from Queensland and Northern territory Aerial services. The company is known for their standard air fares and for providing good quality domestic and international flights. In 1992, the Australian government sold off their domestic carrier and made the airlines private, which later on went on to merge with British airways. Sydney is the main aviation hub for the airlines and is connected to all the major airports all around the globe. It is one of the ten biggest airlines group in the world and is even believed to be the second oldest airlines after KLM from Netherlands (Qantas.com 2017). The airline is a member of the oneworld international airline alliance that is led by British Airways and American Airlines. To maintain their competitive edge in the market, they have chosen t o better their connectivity through all the major cities around the globe. They have their business line expanded to different other areas like catering and holiday tourism for bettering the bottom lines, which has further differentiated them from their competitors. The airline boasts of an outstanding standard of service when it comes down to safety, reliability, engineering and most prominently customer satisfaction and services. Qantas has a business mission of continuing as a leading premium airline and are dedicated towards being the best in business. They have a vision of meeting the expectations of their customers every time they avail their services. For making sure of that, Qanats invests in their business and always strives for providing their customers with an exceptional service level. For achieving their vision, Qantas focuses on five factors: offering the best possible customer service, putting safety on first antecedence, operational effectiveness, providing the prope r aircraft to match right routes and two best complementary airline brands of Qantas and JetStar. Qantas follows some specific values of never compromising on safety, always lending a hand for helping, protecting customer privacy and supporting environmental initiatives. Currently the airline is providing the comfort of completely flat Skybeds in Business, economy seats designed by the award winner Marc Newson, in-seat entertainment offering in every seat and a full self-service snacks bar in economy in every Qantas B747-400 aircraft. Qantas has five Boeing 747-400 aircraft that is operating on some specific B747 routes that includes Sydney-Dallas, Brisbane-Los Angeles, Sydney-Santiago, Brisbane -Singapore and Sydney-Los Angeles- New York (Qantas.com 2012). Target Market Analysis Qantas targets customers in the Asian and South American regions internationally. Qantas mainly targets the mid-level income group customers instead of the low-level. They are even targeting families and professional through the use of different offers and the loyalty card for lifetime in case of each frequent fliers (Roy Morgan 2013). A market segmentation of the brand is provided below: Segmentation bases Customers segment for Qantas international flights Geographic Area Europe, Latin America, Australia, Asia Density Domestic and international Age All age groups Gender Male, females, family members and others Income High and Middle-income groups Profession Workers and experts Demographic Social position Higher class, middle class and working class Family size Single, nuclear, joint family Psychographic Lifestyle Old-style and modern Events Consistentand other Festive seasons Behavioural Assistances Price benefits and many services under one roofalike B2B business Events Festive season, non-festive season and for the workers Table 1. Market segmentation of Qantas international flights Source: As created by author Qantas has attempted to have a reputation of being an international brand among their customers and in order to do so they have made goodwill ambassador John Travolta, Hugh Jackman and Miranda Kerr promote their products more known and recognizable (Blake 2015). The company even invested in social media sites like Twitter and Facebook for attracting more customers. Qantas customers are most likely to belong from households that have high disposable income rate. They have more probability of having a household income more than the average Australians. Qantas targets both consumers and business markets, as travel is a kind of need that is common to both. Qantas offers aviation service that are required by both these markets segments. Qantass target market consists mainly of leisure travelers who have an above national average annual income. These kind of people groups consists of those people who have a spending power of providing for travelling for relaxing, leisure, gaining experience and exploring the world. In 2010-11 Australias actual net disposable income per person was $51,800 (Abs.gov.au 2012). People who have buying power of more than $70,000 have the capacity of spending on other items even after they spend on buying basic necessities (Brown 2013). In terms of leisure travelers, people between the ages of 18-59 are the people who have the option of making choices of travelling or not, and they even have the purchasing power. People who are business travelers, specifically GMs and C Suites, are generally older in compariso n with the fresh college graduates who have just started working and might not travel as regularly for work. People who are open to spending a lot on fashion, restaurants and fun are open to having new experiences, as they have the opportunity to acquire unique fashion pieces from their abroad trips, all the while trying out different types of cuisine from different countries that they find interesting to explore. In families, guardians plan in advance for the activities and the locations for visiting that would be family friendly and as the best possible price, as travelling as a whole family could be costly. The 2010 financial crisis effected several people hugely and they understood that there is benefit in cutting down on unnecessary expenses. The economy has not been able to recover from this blow till today. The economy went on to become unpredictable and stopped following the 5 years business cycle, as they fear recession can hit any time. Thus, irrespective of the situation that whether of a personal or business level, people look for more cost-effective ways for obtaining the things that they ask for. Organizations encourage workers for travelling in economy class or on budget flights, specifically for short distance trips that can help cut down costs and result in tremendous savings. For regular Qantas travelers, frequent flyer programs are very lucrative as they can be put to use for upgrading their seats or redeeming for free tickets on complete service flights. This happens specifically in case of business travelers who are into travelling often as it is easier for them to bui ld up points (Roy Morgan 2015). These kinds of loyalty programs motivate brand loyalty and push customers to return for next flights. Understanding the market needs and even comprehending the different market variables and profiles, Qantas has the capability to accomplish the preferences and needs and in turn acquire the attention of customers and then convert them into regular ones. Marketing Strategy Marketing strategy for Qantas can be analyzed with the help of the marketing mix analysis: Product The airlines industry is facing an increasing competition and Qantas has been paying extreme importance for product planning. Qantas products are crafted while keeping in mind the need of attracting new customers and holding on to the existing ones. High priority is provided to profitability. Qantas products either include passenger travelling assistances for their airlines or freight containers. In short, Qantas offers their customers premium travelling arrangements (Creedy 2013).Different types of flying arrangements are presented by Qantas: first class, premium economy, international economy and international business class. Different types of seating arrangements, meals, in-flight services, and other facilities are presented to each class. Domestic flights contain distinct economy and business class, along with dispersed in-flight passenger entertainment services. Qantas has always attempted to better their products with the help of better services, Flight information are shared both online or sent from Qantas via SMS. Qantas has even attempted to add more polished and advanced aircrafts to their fleet frequently. With more investments made in this, in-flight entertainment received more boost. Qantas is known for providing their customers with the best connecting flight services all across the globe. They even conduct the best and most well-known frequent flyer programs among all airlines across the world. Being one of the best in business and the topmost industry brand names, Qantas has been able to use this to their advantage for attracting more passengers to their customer list. Qantas freight boasts of better tracking system then other freight carriers. Qantas is truly the king of better connecting flight service, quickest routes around the world and safer containers (Qantas.com 2017). Price The method of product pricing used by Qantas is mainly cost plus margin. In markets where there is more demand, Qantas is prompted to have higher pricing. Qantas is also known to use competitive pricing methods. For low cost airlines, penetrative pricing method is used. Customer flexibility is offered by fair refunding. Qantas famously also provides their customers with price discounts instead of portraying them as just discounts. It is to ensure that customer price perception is maintained. For newer destinations, Qantas makes sure to offer lower pricing. Their frequent flyer program presents some superb customer benefits (Qantas News Room 2014). Promotion Qantas uses different advertising methods like magazines, billboards, brochures, internet advertising and so on for the purpose of branding and product promotion. Messages are sent across by direct marketing. Messages to each customer are customized so that it can hit them at an emotional and personal level. So far, this strategy has worked out for Qantas. In fact, it has been for helpful than the using of mass media for sending across mass communication messages. During low seasons, sales promotions are put to use. Corporate customers see direct selling, and social media sites, blogs and email marketing methods are used for getting further close to the customers. Qantas is also involved in sponsorships of sports and event, involvement and sponsorship of various charitable programs, PR activities, and art and entertainment related programs (Newscorpaustralia.com 2014). Place Qantas counters at all airports conduct direct sales. Their own retail stores are put to use for ticket selling. More and more frequently internet is being used for their benefits. Selling tickets also take involvement from company website and other travel agency sites. Tickets can now be brought with the help of mobile phones and telephones too. At times, even travel agents are used as intermediaries (Hepworth 2017). Conclusion Since its inception, Qantas has always proved to be the leader in premium airlines service all across the globe. They have continuously ranked topmost in terms of world class products and services to their customers. Recent years have witnessed an increasing competition in the airlines industry and companies have started focusing on product strategies. Innovative and creative services and products have formed the base of success in this industry. Qantas is spending a lot on advertisements and they target people from both consumers and business markets. Qantas offers aviation service that are required by both these markets segments. To maintain their competitive edge in the market, they have chosen to better their connectivity through all the major cities around the globe. They have their business line expanded to different other areas like catering and holiday tourism for bettering the bottom lines, which has further differentiated them from their competitors. Qantas has a business m ission of continuing as a leading premium airline and are dedicated towards being the best in business. They have a vision of meeting the expectations of their customers every time they avail their services. The company even invested in social media sites like Twitter and Facebook for attracting more customers. For regular Qantas travelers, frequent flyer programs are very lucrative as they can be put to use for upgrading their seats or redeeming for free tickets on complete service flights. Understanding the market needs and even comprehending the different market variables and profiles, Qantas has the capability to accomplish the preferences and needs and in turn acquire the attention of customers and then convert them into regular ones. References Abs.gov.au. 2012.1370.0.55.001 - Measures of Australia's Progress: Summary Indicators, 2012. [online] Available at: https://www.abs.gov.au/ausstats/abs@.nsf/Lookup/by%20Subject/1370.0.55.001~2012~Main%20Features~National%20income~16 [Accessed 5 Sep. 2017]. Blake, S. 2015.Hugh Jackman the new face of Qantas. [online] NewsComAu. 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