How the Field of Business Has Been Impacted by Social Networking Research Paper

How the Field of Business Has Been Impacted by Social Networking - Research Paper Example The research focuses on the companies’ increasing their market segment presence by sending messages that will encourage members of the social networking sites to buy the company’s products and services. The field of business has been impacted by social networking. The research focuses on riding the bandwagon by offering the company’s products on the social networking sites. The company communicates with current and prospective clients to persuade them to buy the company’s products and services by joining the innovative social networking groups. The field of business has been innovatively and creatively impacted by social networking in the area of increasing the company’s advertising exposure to generate more prospective customers. Innovation is very important. Innovation ensures the company’s presence and even leadership in the same market segment. Innovation can creatively persuade the current and prospective clients to prioritize the compan y’s products and services over the competitors’ product lines. Innovation creates demand for the company’s products and services. In terms of changing the field, social networking is the new innovative development in terms of communication tool. People spend more time visiting social networking sites to buy their needs and wants to compare to visiting physical stores. Many companies advertise their products on the social networking sites to generate more clients (global in nature). The use of online selling has innovatively changed the faces of buying and selling in our current market environment. The field of business has been strongly impacted by the change in lifestyle and society to have more focus on social networking. The social networking sites allow advertising at minimal cost. Small businesses can have a better playing field in terms of marketing their products and services.